At PURE we believe in protecting the planet as well as the well-being of our stylists and clients. We achieve this by continually thinking creatively to innovate the beauty industry so that we can provide the highest-quality product without compromising our ideals.
BEAUTY WITH A CONSCIENCE
PURE HAIR INC., based in Santa Monica, CA, stays true to its mission and tag line, Beauty with a Conscience, with its brand PURE EXTENSIONS. PURE is the first hair extension company to recognize and act on its responsibility to the environment. Believing that beauty can be green, PURE strives to inform other manufacturers and salons about ways to be more responsible while still offering the best products in the marketplace. Everything we create is either recycled, recyclable, reusable or biodegradable. From the extension application to the minimal packaging, no waste is tolerated.